At AI Equivalents our team holds expertise in different techniques and tools designed to advance your brand.

Our digital marketing expertise:

We provide you various digital marketing services such as -

1.     Search engine optimization (SEO)

2.     Search engine marketing

3.     E-mail marketing

4.     Content creation

5.     Content writing

6.     Pay-per click advertising

7.     Social media marketing

8.     Video editing

9.     Influencer marketing, and

10.  Online advertising

SEARCH ENGINE OPTIMISATION:

Search engine optimization is the process that helps your site rank higher organically on Google or other search engines.

Why is SEO so important?

·       Increases visibility and brand awareness

·       Builds credibility and trust with users

·       Higher conversion rates and more sales

·       Drives more organic traffic to your site

·       Improves user experience and site usability

Key components of effective SEO:

·       Keyword research

·       On-page optimization

·       Link building

·       Technical SEO

·       Local SEO (if applicable)

Types of Search Engine Optimization (SEO)

·       On-page optimization -

On-page optimization is a method of performing SEO within the page.

And AI Equivalents does everything for your business, including keyword research, headings, tags, image optimization, internal links, external links, and URL structure, to rank your website.

·       Off-page optimization –

Similarly, like on-page optimization, off-page optimization is a method of performing SEO on your website.

It includes social media, link building, local SEO (Google My Business), and guest blogging.

·       Technical SEO –

Technical SEO makes sure all the technical optimization of your website is done to confirm whether it is working perfectly or not. It includes mobile friendliness, website speed, and URL structure.

Our technical SEO experts properly analyses and optimize these factors to maximize the visibility of your website.

SEARCH ENGINE MARKETING –

Search engine marketing means advertising your business on search engines like Google, Bing, or Yahoo. When people search for specific keywords related to your business SEM helps you rank your business in the first place.

How we process SEM framework:

·       Keyword research- We begin by conducting thorough keyword research to identify relevant high-volume, low-competition keywords related to your business.

·       Ad copy – We write ad copy that highlights your unique selling points and includes a clear call-to-action (CTA) to encourage clicks and conversions.

·       Target audience – We help you select the most relevant demographics, interests, so that your ads are reaching the right people at the right time.

·       Bid management - We carefully analyse keyword performance, competition levels, and campaign objectives for setting the right bid amount.

·       Tracking and analysis – We collect data such as click-through rates (CTR), conversion rates, and return on investment (ROI) to continuously optimize your campaigns for maximum performance.

E-MAIL MARKETING –

Email marketing is basically sending messages to a bunch of people through email.

These emails might include things like:

·       Awesome deals or discounts

·       News about new products or services

·       Fun stories or helpful tips

·       Invitations to events or webinars

·       Newsletter

The goal of email marketing is to connect with your customer, and maybe even inspire you to take action.

Here's our process for Email Marketing:

·     Strategy development: Firstly, we define your target audience, decide on email types (like promotions or updates), and set key goals.

·     Content creation: Our content creation team creates a content for

·     email marketing. We make sure it fits your brand style and message

·    Design and layout: We design email-templates with clear buttons and images.

·     E-mail automation: We use email automation tools to automate the process and help you generate leads.

Tracking and reporting: Our team analyses the metrics like open rates and clicks.

1.     Content creation –

Content creation is the process of generating material that is intended to be consumed by an audience. It involves articles, blog posts, videos, podcasts, social media posts, images, infographics, and more.

The goal of content creation is often to provide value, entertain, educate, inform, or engage an audience.

Content creation involves several steps, including ideation, research, writing or creating, editing, and publishing or sharing. It requires creativity and strategic planning.

Our team studies about your products or services and delivers you SEO optimised content.

2.     Content writing –

Content writing is not a copy-paste thing. All you need to understand keyword research and search engine optimization. It includes services like blog writing, website content writing, script writing, ad-copy writing, social media posts. email newsletters, and article writing.

Our team experts work on the following things:

·       A/B testing headlines and content formats

·       Research and understanding the target audience

·       Identifying relevant keywords and SEO optimization

·       Proofreading and editing

·       Tracking and analysing engagement metrics

·       Understanding the brand voice and style

PAY-PER CLICK ADVERTISING –

PPC advertising is online marketing where businesses only pay when someone clicks on their ads.

AI Equivalent offers different pay-per click advertising services like-

·       Search engine advertising

·       Display advertising

·       Social media advertising

·       Shopping ads

·   Video advertising 

Benefits of PPC:

·       Targeted reach

·       Immediate results

·       Measurable ROI

·       Increase brand visibility

·       Cost-effective

SOCIAL MEDIA MARKETING –

SMM is a type of marketing where you promote your products or services by using different social media platforms. It involves creating and sharing content on social media networks to achieve marketing and branding goals.

Strategies we use for effective SMM –

Set specific, measurable goals:

Firstly, we set specific and clear goals for your business such as brand awareness, lead generation or website traffic

Selection of right platform:

We help you in selecting the right platform based on your business- like Instagram, Facebook, YouTube or LinkedIn.

Know your audience:

We invest time in understanding the demographics, interests, and behaviors of your target audience on each social media platform.

Content creation:

We focus on creating engaging and valuable content. Good content keeps people interested and coming back for more.

Monitor and analyses performance:

We keep an eye on your social media performance. We look what works and what’s not.

Invest in paid advertising:

Paid ads help you reach more people who might be interested in what you offer. We help you target ads to specific groups of people and encourage them to take action, like visiting your website or buying your product.

Video Editing –

Video editing involves cutting and trimming clips, adding transitions between scenes, incorporating special effects, adjusting colors and synchronizing audio with video.

We use various video editing software options available, ranging from beginner-friendly to professional-grade tools.

Some popular choices include Adobe Premiere Pro, the VN app, and CapCut. It can be done for various purposes such as filmmaking, television production, advertising, social media content creation, and personal projects.

Influencer Marketing –

Influencer marketing is all about promoting your products or services online with the help of a popular social media star or celebrity. It helps to reach your product to a large audience.

These influencers are basically skilled content creators who produce high-quality content that showcases the brand's products or services in a creative way.

What we do: We partner with industry influencer to expand your reach and credibility within your target market. We identify relevant influencers, manage collaborations, and track campaign performance to maximize ROI.

Online Advertising-

Online ads run on websites, social media platforms, search engines, and even mobile apps. These ads come in various forms, including banners, text links, videos, and sponsored posts.

It relies on targeting specific audiences based on factors like demographics, interests, and online behavior.

Key metrics in online advertising:

·       Click-through rate (CTR)

·       Cost-per-click (CPC)

·       Conversion rate

·       Return on investment.

Firstly, we define your budget, identify your goal, understand your target audience, create high-quality visuals and content, and lastly, include a strong call to action and publish the ads.